Innovation Is Only Half Portfolio

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shammi6060
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Joined: Tue May 10, 2022 9:00 am

Innovation Is Only Half Portfolio

Post by shammi6060 »

Velo sock is a company created in latvia, which is known to cycling enthusiasts all over the world thanks to a globally innovative product - a bicycle cover. Eight years of experience have resulted in a successful development, which is the next step this year. Its management team rolands gritāns, Portfolio andris bergmanis and līga griķe talk about the lessons learned and the company's future plans. Its management team rolands gritāns, andris Bergman and līga griķe talk about the lessons learned and the company's future plans. Birth of a Portfolio brand the beginnings of the company can be traced back to 2013, when the young entrepreneur oskars mickevičs, looking for a solution to his current household problem

How to bring and store a dirty bike in an apartment after a trip - invented a convenient and maintainable fabric cover that surrounds the entire bicycle. The product was given the Portfolio name "Velosock", in english - " velosock ", and the apt name also became the brand name. The Portfolio durable polyester fabric cover allows you to quickly and easily cover bicycles of various sizes, thus protecting the home or public place from dirt, mud and oil stains caused by the wheel. The cover is also great for transporting a bicycle in the trunk of a car or on public transport. While researching the sublimation technologies of fabric available at that time, oskars realized that the functionality of the product could be combined with aesthetic design.


Looking back at the development of velo sock today , it can be divided into three stages. The first involves product and technology development and initial experience. From the very beginning, showing the newly created cover to friends and relatives, it became clear to oscar that Portfolio this idea and product was unprecedented and at the same time very necessary for a cycling enthusiast, so the idea of ​​commercializing the product arose. Between 2014 and 2016, attracting the first business partners and with the support of the Portfolio latvian investment and development agency (liaa), the product was launched in the market by participating in exhibitions in latvia and abroad. Already the first exhibitions confirmed that the product is of interest and potential. As the product was completely innovative, work began in parallel on its patenting in the european, american, russian and asian markets.
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