Comment rendre votre contenu plus pertinent dans la recherche: 3 leçons tirées du Big DataReal Estate Photo Editing

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naim
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Comment rendre votre contenu plus pertinent dans la recherche: 3 leçons tirées du Big DataReal Estate Photo Editing

Post by naim »

In 2013, the Ancillary Copyright Act for News Publishers was passed in Germany to give publishers more control over how their content is used, including search engines. Publisher groups had been pushing for the legislation to pass, seeing it as a way to force Google to pay publishers for the use of content beyond headlines and small "text snippets".After publishers refused to allow Google to display content in search results beyond what the law allowed for freeGoogle narrowed publishers' search listings to show only article titles and nothing more. This drastically reduced traffic to the publishers' site, and publishers soon agreed to give Google the ability to feature snippets for free.Real Estate Photo Editing Real Estate Photo Editing This is a good example of how difficult it can be to create specific outcomes from government intervention.

Publishers pushed through the bill they wanted and thought it would allow them to profit from Google's use of their content, but they didn't understand that they needed Google more than they needed. needed it.Similarly, Google's competitors such as Microsoft have long pushed the EC, as well as US authorities, to prevent Google from taking advantage of what these competitors believe to be their own advantage. Maybe they're correct, but given the way ancillary copyright law has worked in Germany, that's far from a safe assumption.To be clear, it's fair to believe that Google wields too much power, but regulation can easily lead to unintended and sometimes worse Real Estate Photo Editing results.ConclusionGoogle Shopping is a huge source of online traffic and orders for many retailers. These retailers could suffer as a result of the EC decision for two reasons.The first is that traditional comparison engines don't provide the same optimization tools as Google, and there wil Real Estate Photo Editing be some inefficiency due to traffic being shifted to these sites and the finely tuned AdWords auctions being abandoned.


Additionally, this move could end up pushing users to visit sites like Amazon and completely ignore the traditional search experience, which would hurt retailers. User behavior is hard to predict, and forcing change on Google may not work quite as the EC thinks.Retailers who rely on Google ad traffic are important stakeholders in the Google Shopping Real Estate Photo Editing ecosystem and hopefully will not be inadvertently harmed by the EC's decision.The opinions expressed in this article are those of the guest author and not necessarily of Search Engine Land. Staff authors are listed here.Real Estate Photo Editing
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