Master in Community Management

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jubair
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Master in Community Management

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Company 4.0 and Social Networks INDEX OF CONTENTS What is an influencer ? An influencer is a person with enough potential to generate engagement in an audience that follows their accounts on social networks . Considered the prescriber of the 21st century, it drives conversation and influences the intention to purchase products and services, achieving a powerful emotional bond with a considerable percentage of its audience. Influencers are part of people's daily lives, ranging from music or television stars to profiles less known by the general public, who manage to create a large community of followers thanks to their communication skills. For years, companies have begun to treat these people with special affection, aware of the power they have over their audience , closing commercial agreements for millions of dollars. In addition, micro -influencers are becoming increasingly important in the marketing strategies of companies. And it is that, despite having a much smaller audience, its influence in niche markets is enviable.

INFOGRAPHIC 15 tips cell numbers list to improve your personal brand Discharge Characteristics of an influencer Beyond the repercussion and admiration that their followers feel for them, they have little to do with each other, for example, profiles such as María Pombo , Carolina Iglesias , Bertus or Jesús Terrés , four examples of success in the Spanish language thanks to their online presence as content creators. While Pombo has starred in the covers of exclusive society magazines such as 'Hola', Carolina Iglesias sold out the 12,000 seats of the Wizink Center in Madrid in a matter of hours with her podcast show , 'Stretching the gum', along with Victoria Martín.

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The comedian Bertus, for his part, is followed by more than 167,000 people who enjoy his parodies, and the journalist Jesús Terrés is accompanied by more than 67,000 followers who bet on his content and a really inspiring newsletter . But what do they all have in common? Let’s see the main characteristics of an influencer : 1# They generate trust Something they achieve thanks to the way in which they transmit their knowledge and way of life. If a user likes what you share and trusts you, you have a lot of ground gained. This is achieved, for example, by being honest about the products you like and those you don't, identifying content that you are paid to share as advertising, and being critical when you need to be.
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